Category Archives: Search Engine Optimization

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

There’s been a lot of talk about link building as it relates to SEO and whether it even still applies after Google Panda & Penguin updates of 2011 & 2012.  Many webmasters and SEO’s are going as far as to say that link building is dead or at least minimally effective in improving search engine rankings while others are still going strong with heavy link building, believing that there has

This is a topic that I have researched myself for obvious reasons and one that I find very interesting and confusing at the same time. The reason that I find it so interesting is because there’s such a wide variety of prices represented in the SEO field.  There are local companies that charge rates that I think are a little high, others that I believe charge far too little and

Ever since Google got rid of Google Places and replaced it with Google+ Local, it’s been hard to ignore. Any time you’re looking for a local business using Google, it’s inevitable that at the top of your search results you will find Google+ Local listings. At first I was annoyed with the amount of screen real estate that they were taking up in the search results, although that’s not entirely

This is somewhat of a rant and I apologize now if I offend you. 🙂 SEO has changed A LOT in the past 10 years and for the most part, it’s changed for the better. Google’s main focus is on quality, not on old spammy SEO tricks that once worked. There are still a lot of people out there that either don’t keep up on SEO trends or don’t care

One of the websites that I co-own and manage is enjoying some wonderful long tail keyword success! I love logging into Google Analytics each day and looking at how people found the website. On a side-note, it’s always fun to look at what people actually type into Google to find a website. Some people really don’t get search engines… The website in question has a lot of content on it

For many small businesses with limited budgets, they are hesitant to sign-up with an SEO company that will charge them on a monthly basis for SEO services which are designed to see their websites increase in the search engine rankings.  As I have established in a previous post, there aren’t really any silver bullets when it comes to SEO.  It takes hard work, and it takes time if you want to

Everything you ever wanted to know is accessible through a simple Google search and that includes the topic of search engine optimization. Here’s the problem with reading about SEO Just like almost any topic, there’s a plethora of conflicting information floating around.  SEO is a topic that has been discussed on various blogs and websites for about a decade now, leading to all kinds of information being readily available.  A

This has to be one of the dumbest acronyms ever created, but if you are a website owner it’s one of the most important acronyms of 2012. BLOOP stands for BackLink Over Optimization Penalty, which is a penalty that Google has reportedly been using in recent years.  When exactly Google started using this penalty is debated, but there has been talk about it for the past several years.  Discussions among

Did this title get your attention? That’s exactly what it was meant to do and apparently it worked or you may not be reading this. 🙂 SEO companies and “experts” will use phrases like this to suggest that they have the silver bullet, the magic touch, the secret formula to blast your website to the first page of Google in no time. They make an unrealistic claim like the one