What is Search Engine Marketing (SEM)?
If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing. Search engine marketing (SEM) and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad. It’s not you!
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