SEO vs SEM: A Beginner’s Guide to SEO & SEM

In today’s fast-paced digital world, where information is available at your fingertips, how does a business begin to compete? How does a business keep their funnel filled up with good quality leads? For most businesses, traditional advertising is declining in it’s importance and at the same time, spending on digital advertising and lead generation is rising steadily, year after year. Search engine optimization and pay per click advertising have risen to

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Reality Check: Should You Invest in SEO?

This is a question that I have been asked a number of times and for me, the answer is quite simple. MAYBE… I would love to give you a cheesy sales line and say “you can’t afford NOT to” but the truth is, signing up for an SEO contract with a reputable SEO company isn’t for everyone. So how do you decide if hiring an SEO expert to help you

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social media marketing

Social Media for Business – You’re Doing It All Wrong

Being active on social media is essential to the success of every small business. Everyone is connected through social media networks. It is through social media that people tend to discover the hottest and latest trends. If you don’t have followers, you’re not connecting with your customers and your audience and you’re being left behind. Although many businesses know this and try to engage with customers via social media platforms,

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seo mistakes

Online Marketing for Small Business: 3 Mistakes You Could Be Making

For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing

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online business

Online Business in 3 Parts

When talking about SEO and Online Marketing, you would expect that the conversation would be all about SEO and Online Marketing. Well; success with SEO and Online Marketing extends beyond just a good search engine ranking so there’s no way we can limit a discussion to just these elements. Below I have outlined 3 basic needs when talking about online marketing and the last one may surprise you, but it

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Why It’s Important to Keep Tabs on Your SEO Company

In the process of learning SEO, I have tried many different tactics to improve rankings as I am sure other SEO companies have also done. There is some trial and error as it relates to SEO and figuring out what works and what doesn’t work. However… There is a big difference between doing testing and trial and error on your own websites versus those of a client. I learned SEO

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local citations

Your Online Profile

If you operate a business, it’s important to build a strong online profile for you or your business. Your online profile is like a trail that leads right to your business and will show prospective clients and customers that you are serious about doing business online. What Do I Mean By Online Profile? Put yourself in the shoes of your potential customers or clients. They will fall into two different

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seo services

Organic SEO or Google Ads

Updated June 2024:  I wrote an in-depth guide to help you decide between SEO and PPC. Should you spend your online marketing budget on Google Adwords (PPC) or SEO (Organic Search) This is a question that every business with a website must ask themselves when they start to look at how to spend their online advertising dollars. On one hand, a business can use Google Adwords and set their investment

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good seo page titles

Back to Basics – Writing Good Page Titles

Over the course of completing SEO audits, I consistently see SEO issues that are avoidable, even by amateurs. For example, improper page titles are a very important SEO  component that still get overlooked for the value that they can bring.  Page titles are one of the factors that will tell the search engines what a web page is about. Combined with meta description, on-page content and backlinks with relevant anchor

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seo planning

What Prison Break Can Teach You About SEO

Even though Prison Break stopped filming a few years back, my wife and I just recently watched the whole series on Netflix for the first time. We don’t have cable anymore so we need to be more creative in finding things to watch now that we don’t have hundreds of channels to surf. Friends told us that Prison Break was a must watch series so we finally decided that now

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