Does Fresh Content Rank Better?

Fresh content is important from an SEO standpoint, so let me get that right out there at the beginning of this post.  From a practical standpoint, I would suggest that it’s even more important.  There’s nothing worse than going to a blog’s front page and noticing that the last time they posted was last year!  There’s plenty of talk in the SEO community though about how fresh content ranks better in Google’s search results, but I don’t believe that’s entirely true.

Here’s been my experience with how content ranks in Google when talking about “freshness.”

1.) Established websites that continue to write fresh content will more easily maintain their rankings.  Fresh content is like a placeholder for these websites.
Fresh content is important to keep Google interested in your website, but it’s not the only game in town either. It’s just part of the puzzle and needs to be supplemented by social media, building quality backlinks (or better yet, acquiring them because your content is great.)

2.) New websites that post content can see small increases in their search engine rankings each time they post new content.  If you’re on page 4 and in spot 8, after new content is published, you may move up a few spots, or maybe even make it onto page 3 for a short time, only to slip back.

It needs to be noted that SEO is a total picture and looking at just one element isn’t healthy.  Fresh content is a piece, but only ONE piece of a puzzle that includes many pieces.


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