The Best of Content Marketing

A few years ago the common mantra of most SEO experts was “create good quality content” and your traffic will increase. Most SEO companies convinced clients that weekly blog posts would be what was needed to rank a website on the front page of Google and they needed to continue doing it if they wanted to retain that position. This was the industry standard and the results were often “ok”,

Read More
fresh content writing

Does Fresh Content Rank Better?

Fresh content is important from an SEO standpoint, so let me get that right out there at the beginning of this post.  From a practical standpoint, I would suggest that it’s even more important.  There’s nothing worse than going to a blog’s front page and noticing that the last time they posted was last year!  There’s plenty of talk in the SEO community though about how fresh content ranks better

Read More
search engine marketing

What is Search Engine Marketing (SEM)?

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

Read More