Why It’s Important to Keep Tabs on Your SEO Company

In the process of learning SEO, I have tried many different tactics to improve rankings as I am sure other SEO companies have also done. There is some trial and error as it relates to SEO and figuring out what works and what doesn’t work. However… There is a big difference between doing testing and trial and error on your own websites versus those of a client. I learned SEO

Read More
local citations

Your Online Profile

If you operate a business, it’s important to build a strong online profile for you or your business. Your online profile is like a trail that leads right to your business and will show prospective clients and customers that you are serious about doing business online. What Do I Mean By Online Profile? Put yourself in the shoes of your potential customers or clients. They will fall into two different

Read More
bad seo

How Can You Tell a Bad SEO Company From a Good One

You don’t have to look very hard to find an SEO company to help you improve your rankings. Just Google the term “SEO company”, do a search on Twitter or check out Linkedin and you will be faced with hundreds or thousands of results for SEO companies and independent consultants who claim to all be able to get your website onto the front page of Google. How do you know

Read More

Do You Need An SEO Audit?

An SEO audit is the foundation of an SEO campaign because it gives us an understanding of the factors affecting a websites search engine rankings. Until we do an SEO audit, we can’t fully understand what we need to do in order for your website to be a success.   SEO Panic… The usual scenario unfortunately goes like this:  A company realizes that their website is under-performing in the search

Read More

When Being #1 Isn’t a Big Deal?

Being on page #1 in Google is exciting.  That special moment when you realize that all your SEO work has paid off and you finally make it to first place. But is there ever a time when being #1 in Google isn’t a big deal? I can think of a circumstance when being #1 isn’t really a big deal. When no one is competing for your keywords! It happens. You

Read More

Good SEO: Creative vs. Technical

There seems to be a wide variety of SEO experts that offer services in various cities around the globe and their talents are just as diverse as their geographic locations. Some SEO’s spend all their time focused on the mechanics and technology of search engine optimization, while others focus more on the marketing and creative aspects of SEO. Which Way is the Right Way? That’s not an easy question to

Read More
seo gimmicks

SEO Gimmicks Won’t Make Up for Poor Content

The past year has been a difficult one for those in the SEO business, or at least those that rely on tricks and gimmicks in order to help clients reach the first page of Google.  You don’t have to look far to find an  “SEO expert” that will promise to get your website onto page one, or better yet, to position number one in Google in a few days.  At

Read More