How Can You Tell a Bad SEO Company From a Good One

You don’t have to look very hard to find an SEO company to help you improve your rankings. Just Google the term “SEO company”, do a search on Twitter or check out Linkedin and you will be faced with hundreds or thousands of results for SEO companies and independent consultants who claim to all be able to get your website onto the front page of Google.

How do you know which company or consultant to trust? How do you know what they’re telling you is true?

SEO is a field that technically doesn’t have right or wrong answers because there isn’t a formal/official body that oversees the industry. It’s not like doing a safety check on a car or wiring a house where there’s a right way and a wrong way. There’s a standard list of do’s and don’ts.

SEO isn’t like that. There are tactics and strategies that one SEO company will use and another will avoid. Each company has their own way of doing things and it may vary slightly from what another company does. At the end of it all, there isn’t an official body or group that oversees and makes sure that SEO is done right because in one sense, it’s like nailing jello to the wall!

SEO is Evolving

SEO is an ever-changing and evolving field and what worked 12 months ago may not work as well today, or might not work at all. That in itself isn’t a bad thing as it keeps professional SEO consultants and companies on their toes. Daily reading of whats happening in the industry and with Google is just part of understanding the field.

Bad SEO Companies Use Old Methods

With the SEO world changing so rapidly, what sets a good SEO company apart from a bad one is updated information. Good SEO companies are always learning, reading and testing to keep up with the changes and evolving their techniques and strategies as Google rolls out changes to their search algorithm.

SEO Company Tactics to Avoid

If you ever see phrases like this, you might be dealing with a company that “thinks” they know SEO, but they clearly do not.

“We will submit your website to search engines”

“We will submit your website to hundreds of web directories”

“We will submit hundreds of articles to article directories”

“We guarantee #1 rankings”

Other Warning Signs

If an SEO company is secretive about their methods and they aren’t able to answer your questions, you might want to look elsewhere.  While every SEO company isn’t going to know everything there is to know, if they can’t or aren’t willing to talk specifics about your SEO campaign, it’s probably time to find another SEO company.

Work with Someone You Can Trust

If you find a good SEO company that you feel that you can trust, settle in for the long haul. Don’t look at it like a one-time transaction, but rather a long-term relationship.


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