search engine marketing

What is Search Engine Marketing (SEM)?

If you have been looking around for help getting your website ranked better in the search engines, you’ve likely come across a few terms that can be slightly confusing.  Search engine marketing (SEM)  and search engine optimization (SEO) are the two main terms that are tossed around and it’s assumed that consumers just know what they mean. If you don’t quite understand the difference, don’t feel bad.  It’s not you!

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Choosing Between Social Media Platforms

In a world full of choices, choosing which social media platform to use is an important choice for any company or organization.  Just a hint: You SHOULD be using social media for marketing purposes not matter the size of business that you own/manage. Between Twitter, Facebook, Linkedin, Google+ and a number of smaller social media platforms, it can get confusing trying to choose which one will be best for your

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