backlink over optimization

BLOOP: What Does it Mean for Your Website?

This has to be one of the dumbest acronyms ever created, but if you are a website owner it’s one of the most important acronyms of 2012. BLOOP stands for BackLink Over Optimization Penalty, which is a penalty that Google has reportedly been using in recent years.  When exactly Google started using this penalty is debated, but there has been talk about it for the past several years.  Discussions among

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