Category Archives: Search Engine Optimization

SEO, or search engine optimization, is the process of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). Over the next several months there will be a number of trends and best practices that businesses and individuals should be aware of in order to effectively optimize their websites for search engines. Mobile-First Indexing Mobile-first indexing will continue to be a top priority

In today’s fast-paced digital world, where information is available at your fingertips, how does a business begin to compete? How does a business keep their funnel filled up with good quality leads? For most businesses, traditional advertising is declining in it’s importance and at the same time, spending on digital advertising and lead generation is rising steadily, year after year. Search engine optimization and pay per click advertising have risen to

This is a question that I have been asked a number of times and for me, the answer is quite simple. MAYBE… I would love to give you a cheesy sales line and say “you can’t afford NOT to” but the truth is, signing up for an SEO contract with a reputable SEO company isn’t for everyone. So how do you decide if hiring an SEO expert to help you

Blogging and creating good quality content is a great way to build your SEO footprint and let Google know you are serious about keeping your website fresh. Just about every type of business, from Plumbers to Auto Mechanics should be using content marketing strategies to help spread the word about what they do, but sadly – Most aren’t. What’s the biggest reason that I hear from clients as to why

For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing

When talking about SEO and Online Marketing, you would expect that the conversation would be all about SEO and Online Marketing. Well; success with SEO and Online Marketing extends beyond just a good search engine ranking so there’s no way we can limit a discussion to just these elements. Below I have outlined 3 basic needs when talking about online marketing and the last one may surprise you, but it

In the process of learning SEO, I have tried many different tactics to improve rankings as I am sure other SEO companies have also done. There is some trial and error as it relates to SEO and figuring out what works and what doesn’t work. However… There is a big difference between doing testing and trial and error on your own websites versus those of a client. I learned SEO

If you operate a business, it’s important to build a strong online profile for you or your business. Your online profile is like a trail that leads right to your business and will show prospective clients and customers that you are serious about doing business online. What Do I Mean By Online Profile? Put yourself in the shoes of your potential customers or clients. They will fall into two different

Updated June 2024:  I wrote an in-depth guide to help you decide between SEO and PPC. Should you spend your online marketing budget on Google Adwords (PPC) or SEO (Organic Search) This is a question that every business with a website must ask themselves when they start to look at how to spend their online advertising dollars. On one hand, a business can use Google Adwords and set their investment

Over the course of completing SEO audits, I consistently see SEO issues that are avoidable, even by amateurs. For example, improper page titles are a very important SEO  component that still get overlooked for the value that they can bring.  Page titles are one of the factors that will tell the search engines what a web page is about. Combined with meta description, on-page content and backlinks with relevant anchor