Authenticity in Marketing
About 6 or 7 years ago I went into a mattress store, looking for a mattress that was a little softer. Because of the overly slick and annoying tactics of the mattress salesman, I walked out with a mattress (well…they delivered it) with a mattress that cost WAY more than I should have spent and more than I could afford. The mattress salesman was slick…almost to the point of sleezy.
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