by Jonathon Hyjek | Mar 28, 2025 | Content Marketing, Search Engine Optimization, SEM, Website Design
B2B Digital Marketing: What It Is and Why It Matters for Industrial, Trades, and Manufacturing
In today’s online-driven world, businesses can’t afford to stay in the analog shadows—not even in industries where the work happens with steel, sweat, and heavy machinery. For those in industrial, trades, blue-collar, and manufacturing sectors, B2B digital marketing might sound like a techy term that doesn’t fit the shop floor. But it does, and it’s transforming how these companies reach their clients. So, what is it? How does it differ from consumer marketing? And why should a factory owner, contractor, or supplier take notice?
I’ve been in digital marketing for over 15 years, working with all kinds of businesses, and I’ve seen how these strategies can bridge the gap between traditional trades and modern buyers. This guide dives into B2B digital marketing with a focus on industrial and manufacturing—covering SEO, SEM, websites, content, and beyond. No made-up stories—just real examples and actionable insights. Questions? Reach me at [email protected].
What is B2B Digital Marketing?
B2B digital marketing is the use of online channels to promote products or services from one business to another. The “B2B” stands for “business-to-business,” meaning your customers are companies—not individual shoppers. In industrial, trades, and manufacturing, that’s folks like procurement managers buying bulk materials, plant supervisors sourcing equipment, or contractors needing tools and services.
Unlike narrow definitions, B2B digital marketing here spans a toolbox of tactics:
- Search Engine Optimization (SEO): Boosting your website’s organic (unpaid) rankings on Google or Bing.
- Search Engine Marketing (SEM): Paid search ads (e.g., Google Ads, Bing Ads) to jump to the top of results.
- Website: Your digital storefront—where buyers land, research, and connect.
- Content Marketing: Creating valuable resources—blogs, guides, videos—to attract and educate.
- Email Marketing: Sending targeted messages to nurture leads or retain clients.
It’s about meeting business buyers where they are—online. In 2025, with 90% of B2B purchases starting on the web (Forrester, 2024), these tools get you in front of decision-makers hunting for solutions.
How’s It Different from B2C?
B2B digital marketing isn’t B2C with a fancier logo—it’s built for a different game. B2C (business-to-consumer) targets individuals—selling a welder to a hobbyist or boots to a worker. B2B targets businesses, and in industrial or trades contexts, that means buyers with complex needs and bigger budgets.
Here’s the split:
- Audience: B2C reaches one person with a credit card. B2B often faces a group—think a factory owner, a CFO, and an operations manager—all needing to agree. A sale might supply an entire production line, not just one tool.
- Sales Cycle: B2C is fast—see an ad, buy a saw. B2B stretches out. A manufacturer might spend weeks researching compressors, gathering quotes, and testing options.
- Deal Size: B2C is small—$50 gear or $200 repairs. B2B can mean $20,000 machines or $10,000 service contracts. More at stake, more due diligence.
- Messaging: B2C taps emotions—“Feel tough in this jacket!” B2B sticks to logic—“Cut downtime 10% with this valve.” Industrial buyers want specs and ROI, not flair.
B2C might flood TikTok with trendy clips, but B2B for trades and manufacturing leans on search engines, websites, and content—where buyers dig for answers.
Why It Matters for Industrial, Trades, and Manufacturing
If you’re in steel production, plumbing supply, or equipment repair, you might think, “My clients come from word of mouth—why go digital?” Relationships still count, but the tide’s turning. In 2025, 67% of industrial purchases are shaped by online research (Google, 2019, trending up), and younger buyers—millennials in decision roles—are starting with Google, not a handshake.
Here’s why B2B digital marketing fits these sectors:
- Visibility: SEO and SEM put you where buyers look—top of search results for “industrial steel beams” or “emergency HVAC repair.”
- Trust: A solid website and helpful content (e.g., “How to Choose a Forklift”) build credibility with skeptical buyers.
- Reach: Email and SEM target specific industries or regions—like “bulk concrete mix Dallas”—without wasting effort.
- Efficiency: Digital tracks everything—clicks, leads, sales—unlike a trade show’s hit-or-miss vibe.
Picture this: A construction firm searches “reinforced concrete supplier near me.” A well-run SEM ad or high-ranking site lands the click, leading to a $15,000 order. That’s digital at work.
How B2B Digital Marketing Works in These Industries
Let’s break down the key pieces and how they apply to industrial, trades, and manufacturing:
- SEO (Search Engine Optimization):
- What It Does: Gets your site higher in unpaid search results.
- How It Works: Optimize for keywords like “industrial pump repair” with quality content, fast-loading pages (under 2 seconds), and backlinks from trade sites. In 2025, Google’s AI favors practical guides—e.g., “5 Tips for Maintaining CNC Machines.”
- Why It Fits: Organic grabs 70% of clicks (BrightEdge, 2024), perfect for long-term visibility in “bulk steel tubing” searches.
- SEM (Search Engine Marketing):
- What It Does: Puts paid ads at the top of Google or Bing.
- How It Works: Bid on keywords—“emergency electrical contractor”—with ads like “24/7 Service, Call Now.” Costs range from $2-$20/click (WordStream, 2024).
- Why It Fits: Instant results for urgent needs, like a factory needing “replacement conveyor belts” ASAP.
- Website:
- What It Does: Acts as your digital HQ.
- How It Works: Build a site with product specs, pricing, and a “Get a Quote” form. Mobile-first is key—80% of searches are mobile (Statista 2024).
- Why It Fits: Buyers research here. A parts supplier’s site with clear PDFs and contact options beats a clunky rival.
- Content Marketing:
- What It Does: Draws buyers with useful info.
- How It Works: Write blogs like “Top 10 Tools for Welders” or videos on “Fixing Hydraulic Leaks.” Share on your site or X.
- Why It Fits: Educates buyers—e.g., a guide on “Choosing Industrial Paint” can lead to a sale.
- Email Marketing:
- What It Does: Nurtures leads and retains clients.
- How It Works: Send updates—“New Stock: Steel Rods”—or follow-ups to quote requests.
- Why It Fits: Keeps you top-of-mind for repeat orders, like a contractor needing monthly supplies.
For trades, SEM catches urgent searches like “plumbing repair 24/7.” For manufacturing, SEO and content build authority for “custom metal fabrication.” It’s a mix of speed and staying power.
Challenges and Solutions
It’s not all smooth sailing. Here’s what these industries face:
- Cost: SEM can get pricey—$20/click for “equipment rental.” Solution: Target niche terms like “forklift battery repair” to cut costs.
- Skepticism: Old-school owners resist. Solution: Show data—$300 in ads, $3,000 in sales. Numbers don’t lie.
- Complexity: SEO and websites feel technical. Solution: Start simple—Google’s Smart Campaigns or a basic site builder.
In 2025, AI tools—like Google Ads’ auto-bidding or content optimizers—ease the load, but human strategy keeps it relevant.
Why It’s Different in These Sectors
B2B digital marketing for industrial and blue-collar isn’t like SaaS or retail. Buyers here want durability and efficiency, not buzzwords. It’s practical:
- Focus on Function: A tech ad might hype “cloud solutions”; a trades ad says “Fix Your Line Today.”
- Local Edge: Deals are often regional—“steel supplier Atlanta” trumps broad shots.
- Long-Term Play: One client could mean years of business, not a one-off.
This isn’t about viral hits—it’s about solving real problems for real businesses.
Getting Started
Here’s your plan:
- Set Goals: Leads? Sales? Pick one.
- Research Keywords: Use Google Keyword Planner—5-10 terms like “bulk concrete near me.”
- Budget: $500 tests SEM; $1,000+ starts SEO.
- Build a Site: Simple, with specs and a form.
- Track It: Use Analytics—measure clicks to cash.
A tool supplier might run SEM on “industrial drill bits” and blog about “Choosing the Right Bit.” Blend tactics for max impact.
Final Thoughts
B2B digital marketing—SEO, SEM, websites, content, email—is your toolkit for 2025 in industrial, trades, and manufacturing. It’s not B2C’s flashy dance; it’s a targeted, results-driven approach for businesses that build and fix. Get found, win trust, and close deals—digital makes it happen. Need a hand? Email me at [email protected].
by Jonathon Hyjek | Mar 22, 2025 | Website Maintenance
Why Regular WordPress Updates and Fixes Are Non-Negotiable
WordPress powers over 40% of the web in 2025, from small blogs to massive e-commerce hubs. It’s flexible, user-friendly, and free—qualities that have made it a go-to for businesses worldwide. But here’s the catch: that popularity comes with a target on its back.
Without regular updates and fixes, a WordPress site can become a ticking time bomb—slow, insecure, and invisible to search engines.
At Blake Strategies Group, we’ve seen the fallout when sites are left to languish, and we’re here to take the reins with expert Website Management. Hosting, WordPress updates, content refreshes, speed optimizations—we handle it all.
Here’s why keeping your WordPress site in top shape isn’t optional, and how our team can make it effortless.
The Security Stakes: WordPress Under Fire
WordPress’s dominance makes it a prime target for hackers. In 2020 alone, Wordfence reported blocking over 4.3 billion malicious login attempts across WordPress sites—proof that cybercriminals never sleep.
A notorious example came in early 2024 when a zero-day vulnerability in a popular plugin, WPBakery Page Builder, exposed over 4 million sites to remote code execution. The flaw let attackers inject malicious scripts, and sites running outdated versions were hit hardest. Patches rolled out fast, but those who skipped updates? Their data—and their visitors’—paid the price.
Core WordPress updates, plugin patches, and theme fixes aren’t just busywork—they close these gaps. Yet, Automattic’s own stats (Automattic is the company that started WordPress) show nearly 20% of WordPress sites still run versions older than 5.9 (released in 2022), leaving them wide open.
Why?
Many owners don’t have the time or know-how to stay current.
That’s where Blake Strategies Group steps in. Our Website Management service handles WordPress core and plugin updates regularly, and keeps your site locked tight—no manual tinkering required. And, we can even host your website if you want us to look after that too.
Speed: The Silent Killer of Traffic and Sales
A slow WordPress site doesn’t just annoy visitors—it tanks your business. Google’s been vocal since 2021’s Core Web Vitals update: page speed is a ranking factor.
Sites loading over three seconds see bounce rates spike—up to 32% higher, per Google’s data.
In 2025, with mobile users dominating and 5G the norm, expectations are even stricter. A bloated WordPress install—unoptimized images, outdated caching, or clunky hosting—drags you down.
Take the 2023 Elementor fiasco: a buggy update bloated load times for thousands of sites, prompting a swift rollback after user outcry on social media. Speed issues aren’t rare; they’re baked into WordPress if you let them fester.
Our team at Blake Strategies Group tackles this head-on. We optimize website code and images, implement caching and CDNs, and trim database fat. Regular speed audits ensure your site flies—keeping visitors engaged and Google happy.
SEO: Outdated Sites Sink in Search
Speaking of Google, an unmaintained WordPress site is SEO poison. Search engines crave fresh, functional content—not stale pages or broken links. In 2025, Google’s AI-driven crawlers penalize sites that don’t evolve.
A 2024 study by Search Engine Journal found that sites with broken internal links dropped an average of 15% in organic rankings within six months. WordPress sites, with their sprawling plugins and themes, are prone to these cracks if left unchecked.
Content updates matter too. A blog stuck in 2018 screams neglect—both to users and algorithms.
When I land on a site with a ‘Welcome to our new website’ update from 2017, I instantly assume the business has shut down.
Regular upkeep dodges these pitfalls. Blake Strategies Group’s Website Management can include content refreshes—new posts, updated pages—plus technical SEO fixes like sitemap maintenance and link repairs. We keep your site current and climbing, no guesswork needed.
Compatibility Chaos: Plugins and Themes Gone Wild
WordPress thrives on its ecosystem—over 60,000 plugins and thousands of themes in 2025. But that strength is a double-edged sword. When WordPress core updates (like the 6.5 release in March 2024), outdated plugins or themes can break.
Manual checks take time—time most business owners don’t have. Our team manages this chaos. We test and apply plugin/theme updates, fix conflicts, and ensure your site hums along post-upgrade.
Whether it’s a security patch or a new feature rollout, we’ve got it covered, keeping your WordPress install cohesive and functional.
The Hidden Cost of Neglect: Lost Opportunities
Beyond the big risks—hacks, slow speeds, SEO drops—neglect bleeds opportunities. An outdated site can’t leverage new WordPress features, like the 2025 block editor enhancements for faster content creation. Stale content misses trending keywords your competitors snag. A clunky user experience drives customers to rivals. In 2025, with online competition fiercer than ever, standing still isn’t an option.
Regular fixes and updates turn this around. They keep your site secure, fast, and relevant—primed to convert visitors into clients. But who has hours to monitor patches, tweak code, or refresh pages? Not you—and you shouldn’t have to.
How Blake Strategies Group Takes Over
At Blake Strategies Group, we get it: running a business leaves little room for WordPress wrangling. That’s why our Website Management service exists—to lift the burden entirely. Here’s what we bring:
- WordPress Updates: Core, plugin, and theme updates applied promptly and tested for compatibility.
- Content Updates: Fresh posts, page tweaks, or keyword refreshes to keep your site alive and ranking.
- Speed Optimizations: Caching, image compression, and code cleanup for lightning-fast loads.
- Security Hardening: Malware scans, firewall tweaks, and patch management to block threats.
- Proactive Fixes: We spot and mend broken links, errors, or slowdowns before they hurt you.
- Hosting Done Right: (optional) Fast, secure servers with daily backups and uptime you can count on.
No more late-night DIY panic. No more wondering if your site’s safe or sinking. We manage it all, so you focus on what matters—growing your business.
The 2025 Imperative: Act Now
WordPress isn’t set-it-and-forget-it. The 2024 WP Engine drama—where a hosting dispute briefly disrupted thousands of sites—reminded us: maintenance isn’t optional. Hackers evolve. Google shifts. Users demand more. A site that’s not updated and fixed regularly isn’t just vulnerable—it’s a liability.
Start today. Check your WordPress version (it should be 6.5 or higher as of March 2025). Run a speed test on Google’s PageSpeed Insights. Look for broken links.
Or skip the hassle—contact Blake Strategies Group. We’ll audit your site, take over management, and keep it firing on all cylinders. In a digital world that never slows down, your WordPress site shouldn’t either. Let’s make it a strength, not a stress.
by Jonathon Hyjek | Dec 26, 2022 | Online Marketing, Search Engine Optimization
The Most Important SEO Tactics of 2025: Dominate Search Today
SEO—search engine optimization—is your ticket to standing out in 2025’s crowded digital landscape. It’s about fine-tuning your website to climb search engine results pages (SERPs) and pull in the right audience.
As we sit in early arch 2025, the tactics driving results blend tried-and-true strategies with fresh twists shaped by AI, user behavior, and Google’s ever-evolving algorithm.
At Blake Strategies Group, we’ve distilled the must-knows into this guide—here’s what works now and how to make it work for you.
Mobile-First Indexing: The Foundation That Won’t Budge
Mobile-first indexing isn’t a trend—it’s the standard in 2025. With over 60% of global searches happening on mobile devices (Statista, 2024), Google judges your site based on its mobile version first. A clunky mobile experience tanks your rank, no exceptions.
What does this mean for you? Your site needs responsive design that adapts to any screen size, from iPhones to foldables. Load times matter—aim for under 2 seconds (Google’s PageSpeed Insights can clock you).
Text must be legible without zooming, buttons tappable, and pop-ups minimal.
If you can’t navigate your website easily on mobile, neither can your prospective customers or clients.
Voice Search & AI: Talk Your Way to the Top
Voice search is exploding in 2025, fueled by AI assistants like Alexa, Siri, and Google’s Gemini. Over 40% of U.S. adults use voice search daily (eMarketer, 2024), and it’s not just “weather today”—it’s “Where’s the best vegan pizza near me?” or “How do I fix a slow website?”
To win here, target long-tail, conversational keywords. Swap “best laptops” for “What are the best laptops for graphic design in 2025?” Add FAQ sections to snag voice-driven snippets. Structured data (schema markup) is your friend—it tells Google what’s what, making your content voice-ready.
High-Quality Content: Depth Beats Fluff Every Time
Content is still king in 2025—Google’s AI loves depth, relevance, and freshness. Thin, outdated pages? They’re toast. Top-ranking posts average 1,900–2,500 words (Backlinko, 2024), but it’s not about word count—it’s about value.
How do you nail it? Research your audience’s pain points (Reddit threads and Quora are goldmines), then deliver answers with meaty insights.
A 2025 tactic: “content clusters”—a pillar post (like this one) linking to subtopics (e.g., “Voice Search 101”). Update old posts. This alone can skyrocket traffic.
Keywords? Weave them in naturally—overstuffing triggers Google’s spam filter. Think user-first: solve problems, don’t chase bots.
Backlinks: Authority’s Currency in 2025
Backlinks are SEO gold, signaling trust to Google. In 2025, quality reigns—10 links from high-authority sites (DA 50+) beat 100 from spammy directories. A single mention from Forbes or TechRadar can catapult your rank.
How to score them? Create link-worthy content—think original data (e.g., “2025 SEO Stats You Need”), infographics, or ultimate guides. Outreach works too—email bloggers with a pitch like, “Your post on Facebook inspired this; care to link?”
User Experience (UX): Google’s Obsession
User experience isn’t optional in 2025—it’s a ranking juggernaut. Google’s Core Web Vitals (load speed, interactivity, visual stability) are baked into the algorithm. A site taking 5 seconds to load? Users bounce, and your rank craters.
Optimize images (compress with WebP), minify CSS/JavaScript, and leverage CDNs—our tech team cut a client’s load time from 6 to 1.5 seconds!
Navigation matters too—clear menus and internal links keep users clicking. Design-wise, ditch clutter; clean layouts win. Test your vitals with Google’s PageSpeed Insights—if your Largest Contentful Paint (LCP) exceeds 2.5 seconds, fix it yesterday. UX isn’t fluff; it’s your edge.
AI-Driven Search: The 2025 Game-Changer
AI is rewriting SEO in 2025. Google’s AI Overviews (rolled out fully in 2024) prioritize concise, scannable answers for zero-click searches. Want that coveted snippet? Front-load key info and use bullet points. Video SEO’s surging too—YouTube’s the second-biggest search engine, and short, keyword-rich clips (under 5 minutes) snag SERP real estate.
Video SEO: Visuals That Rank
Video’s a 2025 powerhouse. Over 80% of online content is video (Cisco, 2024), and Google’s pushing it hard in SERPs. Optimize with descriptive titles (“2025 SEO Tips You Can’t Ignore”), transcripts, and tags. Embed on-site with schema markup. Short-form (TikTok-style) or long-form (tutorials)? Match your audience. It’s not optional anymore.
Local SEO: Own Your Backyard
Local search is critical in 2025—70% of mobile users visit a business within 24 hours of a “near me” query (Think with Google, 2024). Claim your Google My Business profile, nail NAP consistency (name, address, phone), and rack up reviews.
Your 2025 SEO Action Plan
Ready to act? Here’s how to start:
- Audit Your Site: Use Search Console for crawl errors, PageSpeed for UX gaps.
- Keyword Hunt: SEMrush or Ahrefs uncover low-competition gems.
- Content Refresh: Update top pages with 2025 data—add 300–500 words.
- Link Build: Pitch 5 guest posts this month; aim for DA 40+ sites.
- Test Mobile: Fix any Mobile-Friendly Test fails ASAP.
Measuring Success in 2025
Track these:
– Rankings: Monitor target keywords weekly (Google Search Console).
– Traffic: Google Analytics shows organic growth—aim for 20% bumps.
– Conversions: Are visitors buying or signing up? Tweak if not.
– Engagement: Dwell time over 3 minutes signals a win.
Staying Ahead of the Curve
SEO’s a moving target. Subscribe to Search Engine Journal, join Reddit’s r/SEO, or bookmark our blog for regular insights. Tools like Moz Pro or Screaming Frog keep you sharp. In 2025, agility beats complacency.
Compliance: Play by the Rules
Google’s ruthless—keyword stuffing, paid links, or cloaking? Penalties hit fast. Stick to white-hat: real content, legit backlinks, clear disclosures on sponsored posts. Transparency wins trust and rank.
Wrap-Up: Your 2025 SEO Blueprint
SEO in 2025 rewards the prepared. Mobile-first, voice-ready, content-rich, link-strong, UX-obsessed, AI-savvy, video-driven, and local-focused—that’s the playbook. We’ve seen clients double traffic and triple leads with these moves. Ready to dominate? Contact Blake Strategies Group for an audit that turns tactics into results.
by Jonathon Hyjek | Dec 26, 2022 | Content Marketing
A few years ago the common mantra of most SEO experts was “create good quality content” and your traffic will increase.
Most SEO companies convinced clients that weekly blog posts would be what was needed to rank a website on the front page of Google and they needed to continue doing it if they wanted to retain that position. This was the industry standard and the results were often “ok”, if not mediocre
While this holds true today to a certain extent, using the “post and pray” method is certainly not the best use of your digital/content marketing efforts.
I will be the first to admit that it “might” work in certain situations if your content somehow gets in front of the right audience, but a better solution is for YOU to get your content in front of an audience by reaching out and finding them.
What is Content Promotion?
Content promotion basically means that you create content for your blog or another web property and then go about the process of driving traffic to that content. Hoping and praying that someone will find your content is far too passive if you want to have more than mediocre results.
Finding the right audience involves networking, emailing, being social on Facebook, Twitter, Linkedin and many other social platforms to build relationships with other people in a similar niche that may share your content.
Time to become a social butterfly.
We all know people like that in the “real world.” They float in and out of social situations with ease. They can talk to anyone in any situation, about anything and they thrive on it. If you’re NOT one of those people, you know how hard it can be to “put yourself out there.”
The same holds true in the digital space, except that you can quite easily “hide” behind the screen so you aren’t as exposed as if you were mingling at a party full of strangers.
Content promotion isn’t a new concept, but it has been getting more visibility recently because of a few blog posts written by industry heavy-weights that expose just how content promotion works.
While you could wade through dozens of blog posts on the topic, written by a number experts in the digital marketing industry, I’ve summarized the best pieces of advice that I have read recently on the topic. These posts are written by experts in the industry that have gained the trust of the Digital Marketing community because they bring real value to our businesses and the businesses of our clients.
Below are 3 of the BEST Content Marketing, Strategy & Promotion blog posts that I’ve read recently.
Backlinko.com on Content Strategy – Brian Dean is one of the best experts in content promotion/strategy in the past year. His posts have been viewed by hundreds of thousands of people who love his no-nonsense, get to the point approach. He’s like a breath of fresh air in an industry with tips that are often vague and usually leave the reader with a lot of holes to fill in yourself.
Quicksprout.com – Advanced Content Marketing Guide – Neil Patel is one of the most recognized names in the SEO/Digital Marketing industry. He consistently writes helpful guides and blog posts that have helped millions of agencies and business owners to grow their businesses online.
Convinceandconvert.com – How to Promote your content across owned, earned and paid media” – Written by Matthew Gratt who leads Buzzstream’s marketing and growth initiatives, this helpful post is packed full of useful information that you can implement right away.
by Jonathon Hyjek | Nov 14, 2022 | Website Design
If you’ve ever watched the popular television show, “Kitchen Nightmares” chances are you’re familiar with Gordon Ramsay and his colourful kitchen commentary. A world-class chef, Ramsay spends a great deal of his time trying to help failing restaurants bounce back from the brink of disaster. And while Ramsay’s potty mouth may be out of line at times, his advice is normally spot on.
In fact, after watching a few episodes, Chris Dugas, ZOO’s Partner & Managing Director couldn’t help but draw a few parallels between running a successful restaurant and designing a top-notch website. “Think whatever you want of Mr. Ramsay,” says Dugas with a smile, “but a lot of what he says in his abrasive and caustic manner can be used to improve your online presence.”
So, what are you waiting for? Let’s get cooking!
Tip #1 – Clean Up Your Menu
Extended restaurant menus are confusing. When owners try to put up as much food as possible, chances are none of it tastes very good. Too much variety can be a bad decision, both in the kitchen and on the web.
Too many websites these days are overflowing with information. So much information that it makes finding what you’re looking for next to impossible! Too much varied or abstract content won’t help your site, so take a tip from the restaurant business and streamline your navigation menu and website content. Focus on the really important areas of your business, the things that your customers are likely to be looking for when they hit your website. Your conversion rates will increase, as will your search engine rankings.
Tip #2 – Redecorate
Bad restaurant decor is the kiss of death. A clean, well thought-out dining room can make a world of difference in a failing restaurant because it elevates the eatery’s status with customers and helps them feast with their eyes first!
The same goes for a badly designed website. Some website designs can look clunky. Cleaning up your design will make your site more appealing to visitors and help you change the perception of your brand.
Tips #3 – Prepare Food Your Guests Want to Eat
Most restaurant owners are stubborn. They believe that they know exactly what their customers want, even when their customers tell them they’re wrong! Restaurants that are struggling to fill tables are often suffering because their owners refuse to accept feedback and make a change.
This stubbornness is even more apparent with some website designers. Some website designers will put whatever they want on a website, even if it has the potential to send visitors away. Just because a feature is “revolutionary” or “exciting” doesn’t mean that it will benefit your visitors. Remember, it’s not your website, it’s the visitor’s site. Park your ego at the door. Add features that will help improve their experience.
Tip #4 – Don’t Cut Corners
Diners can always tell if a restaurant uses quality ingredients. The food just looks, smells, and tastes better. Restaurants that aim high and strive to maintain the highest standards succeed – plain and simple.
Cutting corners on your website can have fatal results. So don’t cheap out! Investing in a quality website design now will benefit your business for many years to come. What you put into your website will come out of it. Make sure you’re putting in the best ingredients.
If you can’t take the heat, then get out of the kitchen! Or better yet, give the London Ontario website design experts at Blake Strategies Group or ZOO Media Group a call. ZOO’s mouth watering website designs are sure to be a big hit with your online customers and will keep them coming back for more!
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