For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing
When talking about SEO and Online Marketing, you would expect that the conversation would be all about SEO and Online Marketing. Well; success with SEO and Online Marketing extends beyond just a good search engine ranking so there’s no way we can limit a discussion to just these elements. Below I have outlined 3 basic needs when talking about online marketing and the last one may surprise you, but it
In the process of learning SEO, I have tried many different tactics to improve rankings as I am sure other SEO companies have also done. There is some trial and error as it relates to SEO and figuring out what works and what doesn’t work. However… There is a big difference between doing testing and trial and error on your own websites versus those of a client. I learned SEO
If you operate a business, it’s important to build a strong online profile for you or your business. Your online profile is like a trail that leads right to your business and will show prospective clients and customers that you are serious about doing business online. What Do I Mean By Online Profile? Put yourself in the shoes of your potential customers or clients. They will fall into two different
Updated June 2024: I wrote an in-depth guide to help you decide between SEO and PPC. Should you spend your online marketing budget on Google Adwords (PPC) or SEO (Organic Search) This is a question that every business with a website must ask themselves when they start to look at how to spend their online advertising dollars. On one hand, a business can use Google Adwords and set their investment
Over the course of completing SEO audits, I consistently see SEO issues that are avoidable, even by amateurs. For example, improper page titles are a very important SEO component that still get overlooked for the value that they can bring. Page titles are one of the factors that will tell the search engines what a web page is about. Combined with meta description, on-page content and backlinks with relevant anchor
Even though Prison Break stopped filming a few years back, my wife and I just recently watched the whole series on Netflix for the first time. We don’t have cable anymore so we need to be more creative in finding things to watch now that we don’t have hundreds of channels to surf. Friends told us that Prison Break was a must watch series so we finally decided that now
You don’t have to look very hard to find an SEO company to help you improve your rankings. Just Google the term “SEO company”, do a search on Twitter or check out Linkedin and you will be faced with hundreds or thousands of results for SEO companies and independent consultants who claim to all be able to get your website onto the front page of Google. How do you know
The key to being on page one is complex yet at the same time, quite simple. Many brands and websites are doing “seo” without realizing that they are doing it because it comes naturally to them and their marketing. Getting to the first page of Google might be much easier than you think. Here’s the Secret: Be good at what you do, talk about it on your website, talk about
A sobering reminder for any SEO professional or website owner desperately trying to crack the front page of the search engines. A staggering 75% of internet users never go past the first page when searching in Google! The sad reminder of this fact is that if your website isn’t on the first page of Google, your website is only performing at maximum – 25% capacity in terms of it’s search
