PPC Mistakes: Are You Wasting Clicks on Non-Buyers?

Setting up a properly optimized PPC Campaign that actually generates results is completely dependent upon displaying your ads in front of the right people at the right time. Too many people see PPC ads as their ticket to fame and fortune, without realizing the nuances that go into creating a campaign that drives customers to a website and converts them into buyers. Without going into too much detail, here are

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responsive website design

Why Mobile Development Matters More Than Ever

Society changes, habits change, the way that we do business changes and of course within the area of technology, changes happen at warp speed.  For over 2 years now there have been consistent warnings about the increased use of mobile devices to surf the internet . If you’ve been keeping an eye on your Google Analytics account, you likely noticed that year over year traffic coming to your website from

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seo review 2013

SEO in 2013 – A Year in Review

2013 proved to be yet another interesting year in the SEO field. Lots of ups and downs for website owners and SEO companies alike, and it’s unlikely that you dodged the Google bullet entirely if you own or manage a website. Everyone in the SEO game likes to complain that Google keeps making our lives more difficult, but at the end of the day, what Google is trying to do

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apple ipad air

First Apple Product….GASP

All I have to say is…I love early Christmas presents! In the world of online marketing, web design and SEO, it’s almost unheard of to not have an iPhone, iMac, MacBook Pro or an iPad.  The truth is that I never really liked all the hype associated with Apple products. I like to go against the grain just a little bit and didn’t want to get an i-Something, just because

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social media marketing

Social Media for Business – You’re Doing It All Wrong

Being active on social media is essential to the success of every small business. Everyone is connected through social media networks. It is through social media that people tend to discover the hottest and latest trends. If you don’t have followers, you’re not connecting with your customers and your audience and you’re being left behind. Although many businesses know this and try to engage with customers via social media platforms,

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blog post writing

Not Enough Time to Write

Blogging and creating good quality content is a great way to build your SEO footprint and let Google know you are serious about keeping your website fresh. Just about every type of business, from Plumbers to Auto Mechanics should be using content marketing strategies to help spread the word about what they do, but sadly – Most aren’t. What’s the biggest reason that I hear from clients as to why

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seo mistakes

Online Marketing for Small Business: 3 Mistakes You Could Be Making

For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing

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online business

Online Business in 3 Parts

When talking about SEO and Online Marketing, you would expect that the conversation would be all about SEO and Online Marketing. Well; success with SEO and Online Marketing extends beyond just a good search engine ranking so there’s no way we can limit a discussion to just these elements. Below I have outlined 3 basic needs when talking about online marketing and the last one may surprise you, but it

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How Can You Tell a Bad SEO Company From a Good One3

Why It’s Important to Keep Tabs on Your SEO Company

In the process of learning SEO, I have tried many different tactics to improve rankings as I am sure other SEO companies have also done. There is some trial and error as it relates to SEO and figuring out what works and what doesn’t work. However… There is a big difference between doing testing and trial and error on your own websites versus those of a client. I learned SEO

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SEO in 2012 – A Year in Review

SEO is an ever-changing discipline and 2012 was a year that SEO experts will remember as an eventful year. Some changes were for the better, helping to further eliminate spam and clean-up Google’s search results. Other changes made the job of SEO’s more challenging, taking some tools out of our toolbox seemingly overnight. Here’s a quick breakdown of the changes in SEO in 2012 and what we can expect going

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