→Businesses that need leads now and cannot wait 6 months for SEO to kick in
→Trades and service businesses running local campaigns — plumbers, electricians, HVAC, contractors
→Companies that have tried Google Ads on their own and found it confusing or expensive
→Anyone who suspects their current agency is not being straight with them about results
→Businesses with a clear service, a defined geography, and a willingness to invest in getting in front of the right people
The process
How it works
STEP 01
Brief and audit
We look at what you have been doing (if anything), understand your business and your best customers, and agree on what success looks like.
STEP 02
Campaign setup
We build the campaigns properly — structure, match types, negative keywords, ad copy, extensions. The stuff that separates a campaign that works from one that burns money.
STEP 03
Landing pages
If your existing pages will not convert, we say so. We can build simple, focused landing pages that are built around the ad and the customer intent.
STEP 04
Ongoing management
Weekly check-ins on performance. Bids adjusted, poor performers paused, new angles tested. Active management, not set it and forget it.
STEP 05
Monthly report
Plain English. What was spent, what came back, what we are changing next month and why.
Pricing
What affects the price
Our management fee is flat and based on campaign complexity — number of campaigns, platforms, and how much active work is involved. It does not go up as your ad spend goes up. The ad budget itself is separate and goes straight to Google or Meta.
What's included
✓Campaign setup and targeting
✓Ad copy written for your audience
✓Landing page review or build if needed
✓Weekly optimisations — bids, negatives, match types
✓Your ad spend goes direct to Google or Meta — no markup
✓Monthly plain-English summary
✓A real person managing your account, not software
Honest filter
This is NOT for you if…
✕You have a very small budget and expect immediate big returns — ads need enough spend to get data
✕You want to set it and forget it — good ads management requires your input and feedback
✕Your product or service is not well-defined enough to target clearly
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We have consistently found Jonathon and his team to be excellent partners in managing our website design and support needs. The team offers critical insights throughout the development process, helping us to achieve maximally effective websites to promote our businesses and drive sales. Their ongoing support and service is always timely, ensuring our sites are running effectively.
J
Jason B.
Managing Director, NCE Capital
Long relationships
Some of our clients have been with us for over a decade.
It depends on your market and your goals. We will give you an honest recommendation based on what we have seen work for similar businesses. We would rather start smaller and scale what works than burn through a big budget finding out what does not.
No. Your budget goes directly to Google or Meta — we charge a flat management fee. You always know exactly what is going into ads and what is going to us.
Usually within a week of getting started, sometimes faster. We need access to your Google or Meta account, a brief on your business, and a decision on budget. From there we can move quickly.
Not always, but often yes. We will tell you honestly whether your existing pages are likely to convert, and if not, we can build simple landing pages as part of the engagement.
Google Search is where most of our clients get the best return. We also manage Meta (Facebook and Instagram) ads and Google Display. We will recommend the right platform for your business — not just whichever one is easier for us.
Ready to get in touch?
No pressure, no pitch. Tell us what you're working on and we'll take it from there.