Category Archives: Online Marketing

SEO, or search engine optimization, is the process of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). Over the next several months there will be a number of trends and best practices that businesses and individuals should be aware of in order to effectively optimize their websites for search engines. Mobile-First Indexing Mobile-first indexing will continue to be a top priority

Being active on social media is essential to the success of every small business. Everyone is connected through social media networks. It is through social media that people tend to discover the hottest and latest trends. If you don’t have followers, you’re not connecting with your customers and your audience and you’re being left behind. Although many businesses know this and try to engage with customers via social media platforms,

Blogging and creating good quality content is a great way to build your SEO footprint and let Google know you are serious about keeping your website fresh. Just about every type of business, from Plumbers to Auto Mechanics should be using content marketing strategies to help spread the word about what they do, but sadly – Most aren’t. What’s the biggest reason that I hear from clients as to why

For many small business owners, cost-effective marketing is crucial to the success of their business. Thanks to technology, marketing for small businesses has become less and less expensive over the past few years. Investing a few hundred or a few thousand dollars can go much further than it did in the past. Unfortunately there are still a lot of small business owners who aren’t embracing the new trends in marketing

When talking about SEO and Online Marketing, you would expect that the conversation would be all about SEO and Online Marketing. Well; success with SEO and Online Marketing extends beyond just a good search engine ranking so there’s no way we can limit a discussion to just these elements. Below I have outlined 3 basic needs when talking about online marketing and the last one may surprise you, but it

If you operate a business, it’s important to build a strong online profile for you or your business. Your online profile is like a trail that leads right to your business and will show prospective clients and customers that you are serious about doing business online. What Do I Mean By Online Profile? Put yourself in the shoes of your potential customers or clients. They will fall into two different

Updated June 2024:  I wrote an in-depth guide to help you decide between SEO and PPC. Should you spend your online marketing budget on Google Adwords (PPC) or SEO (Organic Search) This is a question that every business with a website must ask themselves when they start to look at how to spend their online advertising dollars. On one hand, a business can use Google Adwords and set their investment

About 6 or 7 years ago I went into a mattress store, looking for a mattress that was a little softer.  Because of the overly slick and annoying tactics of the mattress salesman, I walked out with a mattress (well…they delivered it) with a mattress that cost WAY more than I should have spent and more than I could afford.  The mattress salesman was slick…almost to the point of sleezy.

When websites were first introduced, it was revolutionary. No longer did a business need to get a paper brochure into the hands of your prospective customers. The business owner simply pointed their prospects to their website address and the customer could get information about the company right from their company website. For the first 5 years or more, this was amazing and worked fairly well. We all thought this new

Why is it that we’re willing to pay for quality products or services in some aspects of our life, but not all? Sometimes it comes down to budget and we just don’t have the money for what we want, so we look for the least expensive option, but in other areas we don’t mind paying for better quality because we realize that we’re getting a vastly different product or service.