SEO, or search engine optimization, is the process of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). Over the next several months there will be a number of trends and best practices that businesses and individuals should be aware of in order to effectively optimize their websites for search engines. Mobile-First Indexing Mobile-first indexing will continue to be a top priority
A few years ago the common mantra of most SEO experts was “create good quality content” and your traffic will increase. Most SEO companies convinced clients that weekly blog posts would be what was needed to rank a website on the front page of Google and they needed to continue doing it if they wanted to retain that position. This was the industry standard and the results were often “ok”,
If you’ve ever watched the popular television show, “Kitchen Nightmares” chances are you’re familiar with Gordon Ramsay and his colourful kitchen commentary. A world-class chef, Ramsay spends a great deal of his time trying to help failing restaurants bounce back from the brink of disaster. And while Ramsay’s potty mouth may be out of line at times, his advice is normally spot on. In fact, after watching a few episodes,
In today’s fast-paced digital world, where information is available at your fingertips, how does a business begin to compete? How does a business keep their funnel filled up with good quality leads? For most businesses, traditional advertising is declining in it’s importance and at the same time, spending on digital advertising and lead generation is rising steadily, year after year. Search engine optimization and pay per click advertising have risen to
This is a question that I have been asked a number of times and for me, the answer is quite simple. MAYBE… I would love to give you a cheesy sales line and say “you can’t afford NOT to” but the truth is, signing up for an SEO contract with a reputable SEO company isn’t for everyone. So how do you decide if hiring an SEO expert to help you
Setting up a properly optimized PPC Campaign that actually generates results is completely dependent upon displaying your ads in front of the right people at the right time. Too many people see PPC ads as their ticket to fame and fortune, without realizing the nuances that go into creating a campaign that drives customers to a website and converts them into buyers. Without going into too much detail, here are
Society changes, habits change, the way that we do business changes and of course within the area of technology, changes happen at warp speed. For over 2 years now there have been consistent warnings about the increased use of mobile devices to surf the internet . If you’ve been keeping an eye on your Google Analytics account, you likely noticed that year over year traffic coming to your website from
All I have to say is…I love early Christmas presents! In the world of online marketing, web design and SEO, it’s almost unheard of to not have an iPhone, iMac, MacBook Pro or an iPad. The truth is that I never really liked all the hype associated with Apple products. I like to go against the grain just a little bit and didn’t want to get an i-Something, just because
Being active on social media is essential to the success of every small business. Everyone is connected through social media networks. It is through social media that people tend to discover the hottest and latest trends. If you don’t have followers, you’re not connecting with your customers and your audience and you’re being left behind. Although many businesses know this and try to engage with customers via social media platforms,
Blogging and creating good quality content is a great way to build your SEO footprint and let Google know you are serious about keeping your website fresh. Just about every type of business, from Plumbers to Auto Mechanics should be using content marketing strategies to help spread the word about what they do, but sadly – Most aren’t. What’s the biggest reason that I hear from clients as to why
